Marketing.

: the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General

Introduction to sport marketing / Smith, Aaron, 1972-

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

-- Building a Marketing Plan : -- Building a Bootstrap Marketing Plan -- Creative Use of Advertising and

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

of social media is placing new demands on marketers and sales managers around the world. Despite this

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.