Customer services -- Marketing.

Planning Systems -- ch. 3 Marketing Information Systems and the Sales Order Process -- ch. 4 Production and

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

Communication in marketing.

Marketing channels -- Management.

Marketing.

business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan

Management ; Financial Management ; Human Resources Management ; Marketing. -- Part 4: Entrepreneurship and

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

. Marketing in tourism / Beulah Cope -- 7. Finance and accounting for tourism / Helen Atkinson -- 8. Managing

logistics -- Production/operations management and outbound logistics -- Marketing management -- Introduction