. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Marketing management -- Human resource management -- Information management -- Public relations

Film -- External Professional -- Application : Video -- External Information and Public Relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Black, P. A. (Philip A.). Public economics for South African students.

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The