Communication in marketing.

event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Planning Systems -- ch. 3 Marketing Information Systems and the Sales Order Process -- ch. 4 Production and

Marketing.

and management -- Supporting brands through marketing communication -- Capitalising on a successful

Management ; Financial Management ; Human Resources Management ; Marketing. -- Part 4: Entrepreneurship and

communication -- Strategic leadership -- the thinking skills required -- Case study: marketing leadership and

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

marketing. The challenge of understanding these data has led to the development of new tools in the field of

Marketing research.