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Print
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers
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by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
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by 
Woods, Ron, 1943 November 6-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- International sport -- Olympic movement -- Sporting behavior -- Race, ethnicity, and sport -- Women and sport
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53. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
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by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2007
Excerpt: 
: retail and health care -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
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56. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
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57. 
Cover image for Psychology in the work context
by 
Bergh, Ziel C.
Format: 
Books
Publication Date 
2006
Excerpt: 
Organizational behavior.
Available: Copies:
by 
Martens, Rainer, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Motivating your athletes -- Managing your athletes' behavior -- Coaching the games approach way -- Teaching
Available: Copies:
59. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
60. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
buyer. -- 3. Organizational buying behavior. -- 4. Customer relationship management strategies for
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