management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

the real world with real-world case studies.

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

The case studies included in this text allow the reader to have rare access to insightful examples

Communication in organizations Case studies

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

Strategic planning -- Case studies.

and virtual teams ; risk management ; managing for sustainability. The case studies, chapter opening

Strategic planning -- South Africa -- Case studies.

well-designed text with ample examples and case studies will enable the students to understand and

case studies.