-- Integrated marketing communications and international advertising -- Personal selling and sales management

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

Communication in personnel management.

Wild, Ray. Essentials of production and operations management.

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Human resource management in South Africa / Grobler, Pieter A. (Pieter Alexander)

and practices -- Organizational culture -- Organizational change and stress management -- The

-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing

and practices -- Organizational culture -- Organizational change and stress management -- The

-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales