Describes the value of content strategy, discusses how to audit and analyze content, and looks at

contribution to ROI, customer value and retention as prime strategies and marketing in developing countries

: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing

investment's value in today's results-driven marketing world * how to get the maximum impact out of digital

environmental discourse -- Resisting imposed metaphors of value -- Engineering agriculture : who pays the price

landscape and the value virtual worlds hold for companies and their brands."--Jacket.

Jameson ; Postmodern pop music ; Postmodern television ; Postmodernism and the pluralism of value ; The

innovation systems: linking innovation systems and global value chains / Carlo Pietrobelli and Roberta

creation -- Business disciplines -- Recognition and reward -- Change leadership -- Stakeholder value.

value of nothing -- Why poor countries are poor -- Beer, chips and globalisation -- How China grew rich.

'Principles of Marketing' is organized around an innovative customer-value and customer

value of brands company-to-customer and the HR significance of brands company-to-employee. It places the