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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

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2008

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Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
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2008

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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2008

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Personality not included : why companies lose their authenticity--and how great brands get it back

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
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Publication Date

2008

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
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Publication Date

2007

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Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

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Publication Date

2007

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Signage and wayfinding design : a complete guide to creating environmental graphic design systems

Calori, Chris.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022536.html

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Publication Date

2007

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Advanced digital black & white photography

Beardsworth, John David.

Table of contents only http://catdir.loc.gov/catdir/toc/ecip0716/2007015986.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0730/2007015986-d.html

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Publication Date

2007

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Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

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Publication Date

2007

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11.

The conscience of a liberal

Krugman, Paul R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2007

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12.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

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Publication Date

2007

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