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49. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.
Available: Copies:
50. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
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Kotler, Philip, author.
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Arens, William F.
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Armstrong, Gary (Gary M.), author.
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Du Plessis, P. J. (Phillipus Jacobus), 1943-
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Kotler, Philip.
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Marketing.
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Advertising.
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Communication in marketing.
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Sales promotion.
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Marketing -- Management.
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