Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals

list -- What do customers really buy? -- Why has cross-selling not been as successful as it could be

transformational change. Some of these institutions were successful in their efforts; others were not. This book

Special teaching in higher education : successful strategies for access and inclusion / Powell

Uncommon practice : people who deliver a great brand experience / Smith, Shaun.

demonstrates how people can stop undermining themselves and what happens when they do--freely and fully putting

understanding of environmental problems and their political solutions. The authors investigate the people

-- Lessons: Developing People -- Lessons: Other Topics -- It's Not One or the Other, It's Both! -- The

from getting what they want is lack of focus. People, who focus on what they want, prosper. Those, who

types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word

-- Creative briefing : the creative perspective / Steve Henry -- Getting the best out of people in advertising