Search Results for Consumer behavior -- Research.

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80 Results Found

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49.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

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50.

Electronic commerce 2004 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2004

Excerpt:

electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer

Available: Copies:

51.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

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52.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Consumer Behavior.

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53.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

management as well as detailed discussions about consumer behavior, sport publicity and public relations

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54.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

55.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Motivation research (Marketing)

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56.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

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57.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

Monographs of the Journal of consumer research ;

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58.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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59.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

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60.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process

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