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49. 
Cover image for Accounting and financial management : developments in the international hospitality industry
Accounting and financial management : developments in the international hospitality industry
by 
Harris, Peter J. (Peter James), 1944-
Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Accounting and financial management : developments in the international hospitality industry /
Available: Copies:
50. 
Cover image for Foundations of marketing
Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
51. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
right relationships with the right customers -- Product, services, and branding strategy -- New
Available: Copies:
52. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
53. 
Cover image for Managing service operations : design and implementation
Managing service operations : design and implementation
by 
Hollins, Bill.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Management.
Available: Copies:
55. 
Cover image for Best face forward : why companies must improve their service interfaces with customers
Best face forward : why companies must improve their service interfaces with customers
by 
Rayport, Jeffrey F.
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002104.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer services -- Management.
Available: Copies:
56. 
Cover image for Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
Electronic commerce -- Management.
Available: Copies:
57. 
Cover image for International marketing
International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics
Available: Copies:
58. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
59. 
Cover image for Bottom-line call center management : creating a culture of accountability and excellent customer service
Bottom-line call center management : creating a culture of accountability and excellent customer service
Bottom-line call center management : creating a culture of accountability and excellent customer service
by 
Butler, David L. (David Lawrence)
Format: 
Books
Publication Date 
2004
Excerpt: 
Bottom-line call center management : creating a culture of accountability and excellent customer
Available: Copies:
60. 
Cover image for Call centres and human resource management : a cross-national perspective
Call centres and human resource management : a cross-national perspective
by 
Deery, Steve.
Table of contents http://www.loc.gov/catdir/toc/hol041/2003059603.html
Publisher description http://www.loc.gov/catdir/description/hol041/2003059603.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer services -- Great Britain -- Management.
Available: Copies:
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