communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

-- Ch. 18. The guerrilla's competitive edge -- Ch. 19. After the sale : selling while serving -- Ch. 20

marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

enduring features that have made it the best-selling introductory human communication text on the market

-- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management