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49.

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

by

Laher, Zaheer.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19405.2)

Available: Copies:

50.

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

by

Skhosana, Nkosinathi.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19406.2)

Available: Copies:

51.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

by

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19408.2)

Available: Copies:

52.

Cover image for How corporate social responsibility can contribute to Vanderbijlpark Works image

How corporate social responsibility can contribute to Vanderbijlpark Works image

How corporate social responsibility can contribute to Vanderbijlpark Works image

by

Ramothatha, Lebogang.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19409.2)

Available: Copies:

53.

Cover image for An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

by

Kumalo, Lerato Thuthuka.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19410.2)

Available: Copies:

54.

Cover image for Shopper marketing in South Africa

Shopper marketing in South Africa

Shopper marketing in South Africa

by

Purdy, Carolyn.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19413.2)

Available: Copies:

55.

Are international fashion retailers taking aim at Mr Price based brand equity?

Are international fashion retailers taking aim at Mr Price based brand equity?

by

Semenya, Kagiso.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19414.2)

Available: Copies:

56.

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

by

Oudshoorn, Nomathamsanqa.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19416.2)

Available: Copies:

57.

Cover image for The effect of organisational culture and structure on creativity within the advertising industry

The effect of organisational culture and structure on creativity within the advertising industry

The effect of organisational culture and structure on creativity within the advertising industry

by

Naidoo, Mishka.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19417.2)

Available: Copies:

58.

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

by

Nteso, Refiloe Cindy.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18820.2)

Available: Copies:

59.

Cover image for To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

by

Peake, Fiona.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18821.2)

Available: Copies:

60.

Cover image for A study into the recent popularity of corsets

A study into the recent popularity of corsets

A study into the recent popularity of corsets

by

Jobson, Ellen Kelly.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18830.2)

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

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RC Braamfontein

RC Pretoria CBD

VC Durban North

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Branding (Marketing)

(14)

Marketing research.

(10)

Consumer behavior.

(6)

Marketing research -- South Africa.

(6)

Branding (Marketing) -- South Africa.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers -- Research.

(4)

Communication in marketing.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers, Black -- South Africa.

(2)

Fashion merchandising -- South Africa.

(2)

Fashion merchandising.

(2)

Social media -- South Africa.

(2)

Stereotypes (Social psychology) in mass media.

(2)

(1)

Automobiles -- Marketing.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand consumer behaviour -- Research

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Branding (Marketing) -- Lesotho.

(1)

City Brand Building

(1)

Communication in marketing -- South Africa.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- South Africa.

(1)

Design -- South Africa.

(1)

Durban Beachfront

(1)

Electronic commerce.

(1)

Fashion design.

(1)

Gender identity.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Inheritance and succession -- South Africa.

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Music trade -- South Africa.

(1)

People with disabilities.

(1)

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in advertising.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Urban Open Spaces

(1)

Visual Narrative Inquiry

(1)

Women consumers.

(1)

Work environment.

(1)

Young consumers -- South Africa.

(1)

Youth in mass media.

(1)

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