The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Does crime deter local tourists from visiting Johannesburg?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

An analysis of how brand reputation affects female consumer choice of cigarette brands

The effects of sensory branding on consumer purchase intent