bringing together for the first time discussions and case studies that reveal the working methods of major

Creative ability -- Case studies.

, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your

Communication in organizations Case studies

The case studies included in this text allow the reader to have rare access to insightful examples

International business enterprises -- Case studies.

"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

well-designed text with ample examples and case studies will enable the students to understand and

Industrial marketing -- Management -- Case studies.