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1.

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

by

Henderson, Kent Blake.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

by

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

3.

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

by

Oudshoorn, Nomathamsanqa.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

4.

Cover image for The effect of organisational culture and structure on creativity within the advertising industry

The effect of organisational culture and structure on creativity within the advertising industry

The effect of organisational culture and structure on creativity within the advertising industry

by

Naidoo, Mishka.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

5.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

by

Bickel, Julia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

11.

Cover image for The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

by

Flatt, Andrew.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

12.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

by

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

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Independent Institute of Education. Vega School

(12)

The Independent Institute of Education (Vega School)

(5)

Independent Institute of Education. Vega School.

(2)

(2)

Abrahamse, Kaylie.

(1)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Arvanaitis, Daleah.

(1)

Aucamp, Jacques.

(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Batchelor, Michaela.

(1)

(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

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Bianca, Marguerite

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(1)

Biesenbach, Rinette.

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Billing, Cameron.

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Bleazard, Michelle.

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Bouwer, Franscoe Carel.

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Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Burnett, Michael

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Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

(1)

Clerx, Humphrey

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Coetsee Christiaan.

(1)

(1)

(1)

Crabtree, Amy-Sue

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Cronje, William.

(1)

Cunningham, Ashleigh

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Damata, Simone.

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(1)

De Beer, Sarah Ann.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Reuk, Chanel.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

Devenish, Christine.

(1)

(1)

Di Bartolo, Marianna

(1)

Dickens, Brooke.

(1)

Du Plessis, I. H.

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Duncan, Thomas.

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Dunn, Emanuela Enrica Samara.

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Dziba, Khangelani.

(1)

Eaton, Samantha.

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Ehrlich, Chaim.

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Esterhuyse, Elzaan Erica.

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Fairfax, Jessica.

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Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Natasha.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffoor, Shaakir.

(1)

Gape, Kenaleone.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Geldenhuys, Michelle.

(1)

Gibson-Van Der Walt, Kim

(1)

Gilburt, Grace.

(1)

Giuricich, Gabriella.

(1)

Glowacki, Matthew.

(1)

(1)

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Gounder, Bhavna.

(1)

(1)

Govender, Levania.

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Grobler, Huibri.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hatch, Brittany.

(1)

Henderson, Kent Blake.

(1)

Heyn, Charlotte.

(1)

(1)

(1)

Houghton, Tamarind.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

(1)

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Japhet, Antoinette.

(1)

(1)

Jeanroy-Bertrand, Julien

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

(1)

Joubert, Nelia.

(1)

Kalavadakken, Jetto.

(1)

Keefer, Amelia.

(1)

Kganyago, Kgabo.

(1)

King, Tayla Ann.

(1)

Klayton, Angela.

(1)

Koch, Terrence.

(1)

Kok, Brittney Tara.

(1)

(1)

Komar, Caroline.

(1)

Krohnert, Michael

(1)

(1)

Kunene, Siyanda.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Lehobye, Thabang.

(1)

Lekota, Motlalepusho.

(1)

(1)

Lombard, Leanne.

(1)

(1)

Mabalane, Dennis K.

(1)

Mabasha, Phumzile.

(1)

Macildowie, Kate.

(1)

(1)

Madisakwane, Katlego.

(1)

Mahlangu, Beth.

(1)

Mahlangu, Thulani.

(1)

Mamogobo, Lucia.

(1)

Mantshontsho, Mzukona Mzimasi.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marais, Liezel.

(1)

Markram, Janine.

(1)

Marks, Vanessa.

(1)

(1)

Mashiane, Lebogang.

(1)

Mashori, Letlhogonolo.

(1)

Matlare, Itumeleng.

(1)

Matsena, Vanessa.

(1)

Matsolo, Sibongiseni.

(1)

Mautjana, Sarah.

(1)

(1)

Mdluli, Mbali Sharon.

(1)

Meadon, Darius.

(1)

(1)

(1)

(1)

Midgley, Michael

(1)

Mitchell, Shane Darryn.

(1)

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mogashane, Masego.

(1)

Mokibe, Sharon Duduetsang.

(1)

Mokoena, Lebogang.

(1)

Molwantwa, Ofentse Sandra.

(1)

Moskovits, Shari G.

(1)

Mostert, Marike.

(1)

Motaung, Ofentse.

(1)

Motaung, Thato.

(1)

(1)

Muchnick,Talya.

(1)

Mushwana, Shavana.

(1)

(1)

Mutezo, Tendai V.

(1)

Mwamwetta, Monna.

(1)

Myers, Brady Hudson.

(1)

Mzimba, Lungiswa.

(1)

Naidoo, Mishka.

(1)

Ndlovu, Bheki Shadrack.

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Neil, Hannah Jade.

(1)

Neuhoff Wessel, J. W.

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Neumann, Kerryn.

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Brand building -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Leadership

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand perception -- Research -- South Africa

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Chase Software.

(1)

City Brand Building

(1)

Consumer behavior.

(1)

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Marketing rsearch -- South Africa.

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

(1)

(1)

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Workspace design

(1)

Youth market -- Research -- South Africa

(1)

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