-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

digital public relations executives. Primarily, these are all online storytellers and this book aims to

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

damages -- Legal and public policy considerations that have justified the statutory development of the law

customers and communicating customer value and advertising -- Promoting products : public relations and

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public