New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity

provide give wider context. With features such as case studies, data sets, R exercises and videos, it

and persuasive form of narrative within a digital context, whilst building brand. Contemporary case

dilemmas encountered in the South African healthcare environment. It uses case studies to help the

Mental illness -- South Africa -- Case studies.

professionals and case study examples from a range of brands including Nielsen and the Met Office, it also

configuration and plans of the key subject areas, with plenty of definitions, worked examples, case studies and

features to consolidate learning such as source review boxes, key learning points and case studies from

data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies

International business enterprises -- Case studies.

, Machine Learning and Artificial Intelligence. Including new international case studies and up

Social responsibility of business -- Case studies.