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49. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
Special events -- South Africa -- Marketing.
Available: Copies:
50. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide
Available: Copies:
51. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
52. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, creative directors, freelance writers, marketing managers . . . even small business owners and information
Available: Copies:
53. 
Cover image for Entrepreneurship : how to start and grow your own business
Entrepreneurship : how to start and grow your own business
by 
Tracy, Brian, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Hiring Top Talent and Managing for Success -- Eight : Sales and Marketing : The Fuel of Your Business
Available: Copies:
54. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
55. 
Cover image for Toursim: a South African perspective
Toursim: a South African perspective
Toursim: a South African perspective
by 
Geldenhuys, L.
Format: 
Books
Publication Date 
2019
Excerpt: 
Hospitality industry -- South Africa -- Marketing.
Available: Copies:
56. 
Cover image for Principles of supply chain management : a balanced approach
Principles of supply chain management : a balanced approach
by 
Wisner, Joel D., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing channels -- Management.
Available: Copies:
57. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications
Available: Copies:
58. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
59. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Marketing channels -- Management.
Available: Copies:
60. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
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Tassiopoulos, Dimitri.
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Communication in marketing.
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