-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Film -- External Professional -- Application : Video -- External Information and Public Relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

-- Marketing management -- Human resource management -- Information management -- Public relations

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.