management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

The World of Retailing -- Retailing Strategy -- Merchandise Management -- Store Management -- Cases.

/ Stuart D. Lee -- Does an open source strategy matter? -- Lessons learned from the iLabs Project / Phillip

-of-purchase materials -- Overview of advertising management -- Creative advertising strategy -- Endorsers and message