Brand leadership : the influence of MXit on teenagers

Is the esssence of the brand being communicated?

Multicultural brand communication : a look at the South African 'diamond' markets

Is the positioning of Black Label beer brand still appropriate?

The perceptions of the brand voodoo within the South African youth market

Is a bird on the shelf worth bucks for the brand?

A Moyo case study : identifying key activities which drive a positive brand image

The personal brand identity of women based on the perception of their clothing

The effect of web design on brand building according to the brand identity model

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy