An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

Branding the ordinary

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships

How the Motaung family values, built a successful sports brand

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image