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49.

Brand Avatar : translating virtual world branding into real world success

De Mesa, Alycia.

Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html

Format:

Books

Publication Date

2009

Excerpt:

landscape and the value virtual worlds hold for companies and their brands."--Jacket.

Available: Copies:

50.

Cultural theory and popular culture : an introduction

Storey, John, 1950-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008036667.html

Format:

Books

Publication Date

2009

Excerpt:

Jameson ; Postmodern pop music ; Postmodern television ; Postmodernism and the pluralism of value ; The

Available: Copies:

51.

Brands and branding

Clifton, Rita.

Format:

Books

Publication Date

2009

Excerpt:

/ Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton

Available: Copies:

52.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

'Principles of Marketing' is organized around an innovative customer-value and customer

Available: Copies:

53.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

value of brands company-to-customer and the HR significance of brands company-to-employee. It places the

Available: Copies:

54.

Creating motion graphics with After Effects

Meyer, Trish, 1961-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007038654.html

Format:

Books

Publication Date

2008

Excerpt:

-- Working with the Graph Editor; Value Graphs -- Velocity (Speed) Graphs -- Coordinating multiple values

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55.

The power of unreasonable people : how social entrepreneurs create markets that change the world

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

, value chains, and business models--and in the process creating fast-growing markets around the world. By

Available: Copies:

56.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

customer lifetime value -- 27. Consumer franchise -- 28. Retention rate -- 29. Churn rate -- 30. New

Available: Copies:

57.

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

? And when the combined value of the millions of items that only sell in small quantities equals or even

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58.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

; Added value -- 4. Architecture without architects : Architecture with a plot ; Living the fully branded

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59.

Zag : the number-one strategy of high-performance brands : a whiteboard overview

Neumeier, Marty.

Format:

Books

Publication Date

2007

Excerpt:

longer enough--today, companies need "radical differentiation" to create lasting value for their

Available: Copies:

60.

A designer's research manual : succeed in design by knowing your clients and what they really need

Visocky O'Grady, Jennifer.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474

Format:

Books

Publication Date

2006

Excerpt:

-- Articulating value -- Ch. 3. Tailoring research methodology -- Research for student designers -- Research for

Available: Copies:

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