Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry