you'll see how good advertising is the result of hard work and careful planning. The comprehensive

piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case

; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements

communication / So you want to work in the field of communication? -- Some specialisation areas in communication

providing insight into how users work and what they need to be successful at their tasks. You'll find case

-- Sampling -- Analysis of data -- Structure of the report -- Problems and limitations -- Appendix -- Work

which they work. The interviews give a rich account of contemporary preoccupations and concerns and how

fabrics work, move, feel and look. The most successful fashion designers are those who understand their

examples that put our ideas to work -- What you need to succeed: the seven habits of highly successful

by some, loathed by others, his work is underscored by what has been described as "an aesthetic of

-- Uncovering insights: the basis for effective creative work -- Inclusion: reaching out to an ever

organisations -- Work groups and teams -- Principles of leading -- Workforce motivation -- pt. VI. Controlling