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49.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

50.

Brandovation : celebrating your brand

Brandovation : celebrating your brand

by

Eberl, Nikolaus.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

51.

Cover image for Brandscapes : architecture in the experience economy

Brandscapes : architecture in the experience economy

by

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

52.

by

Evamy, Michael.

Format:

Books

Publication Date

2007

Excerpt:

name of company/designer and by industrial sector, making it easy to piece together a picture of the

Available: Copies:

53.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Planning.

Available: Copies:

54.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

Available: Copies:

55.

Cover image for The origin of brands : how product evolution creates endless possibilities for new brands

The origin of brands : how product evolution creates endless possibilities for new brands

The origin of brands : how product evolution creates endless possibilities for new brands

by

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

Brand name products -- Management.

Available: Copies:

56.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

57.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

by

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

58.

Brand it like Beckham : the story of how brand Beckham was built

Brand it like Beckham : the story of how brand Beckham was built

by

Milligan, Andy.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Case studies.

Available: Copies:

59.

Cover image for 2004 Encyclopaedia of brands and branding in South Africa.

2004 Encyclopaedia of brands and branding in South Africa.

2004 Encyclopaedia of brands and branding in South Africa.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- South Africa.

Available: Copies:

60.

Cover image for Corporate reputation and competitiveness

Corporate reputation and competitiveness

by

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

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Affinity Advertising and Publishing.

(9)

Lindström, Martin, 1970-

(3)

Aaker, David A.

(2)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Beverland, Michael, author.

(2)

Elliott, Richard H., author.

(2)

Kapferer, Jean-Noël.

(2)

Keller, Kevin Lane, 1956-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

(2)

Aaker, David A. (David Allen), 1938-

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Antonelli, Paola.

(1)

(1)

(1)

Berman, Barry, author.

(1)

Bestley, Russell.

(1)

Bjerre, Mogens, 1959-

(1)

Brands and Branding, South Africa.

(1)

Cankurtaran, Pinar, author.

(1)

Chatterjee, Patrali, author.

(1)

Daniels, Lawrence J., 1942-

(1)

Davies, Gary, 1946-

(1)

Denzin, Norman K.

(1)

Dubner, Stephen J., author.

(1)

Eberl, Nikolaus.

(1)

Edgar, David (David A.)

(1)

Evamy, Michael.

(1)

Evans, Joel R., author.

(1)

Freundt, Tjark, author.

(1)

Georgson, Mats.

(1)

Gilmore, Fiona.

(1)

Grant, John, 1964-

(1)

Grant, Kevin, 1968-

(1)

(1)

(1)

Joachimsthaler, Erich, 1956-

(1)

Jugenheimer, Donald W.

(1)

Kall, Jacek VerfasserIn.

(1)

Kelley, Larry D., 1955-

(1)

Klingmann, Anna.

(1)

Klopper, H. B., 1974-

(1)

Knudtzen, Charlotte F.

(1)

(1)

Levitt, Steven D., author.

(1)

Lincoln, Yvonna S.

(1)

Luhrmann, Baz, interviewee.

(1)

(1)

(1)

(1)

Milligan, Andy.

(1)

Morgan, Adam, 1969-

(1)

Morris, Michael, 1959-

(1)

Neuman, W. Lawrence (William Lawrence), 1950- author.

(1)

Neumeier, Marty.

(1)

Noble, Ian, 1960-2013.

(1)

North, E. (Ernest)

(1)

O'Shaughnessy, Michael, 1951-

(1)

O'Shaughnessy, Michael, 1951- Media & society.

(1)

Oosthuizen, Thomas Henry.

(1)

Perrey, Jesko, author.

(1)

Rashid, Karim, 1960-

(1)

(1)

Riesenbeck, Hajo. Power brands.

(1)

Robertson, Graham, author.

(1)

Rodriguez, Miri, author.

(1)

Ryan, Tom (Film writer)

(1)

(1)

Slade, Catharine, author.

(1)

Soechtig, Steven G., author.

(1)

Spillecke, Dennis, author.

(1)

(1)

Stopforth, Mike.

(1)

Sunday times (Johannesburg, South Africa)

(1)

Troelsen, Andrew W.

(1)

(1)

Format

(66)

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(1)

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(1)

(1)

Item Category 1

Material Type

Language

(69)

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Publication Date

Subject

Brand name products.

(25)

Brand name products -- Management.

(17)

Branding (Marketing)

(17)

Brand name products -- South Africa.

(11)

Consumers' preferences -- South Africa.

(6)

Corporations -- South Africa.

(6)

(6)

Trademarks -- South Africa.

(6)

Consumers' preferences.

(5)

(5)

(5)

Product management.

(5)

(4)

Strategic planning.

(4)

(4)

Advertising -- Brand name products.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Case studies.

(3)

Corporations -- South Africa

(3)

(3)

Strategisches Management.

(3)

Advertising -- Psychological aspects.

(2)

Brand name products -- South Africa

(2)

Branding (Marketing) -- South Africa.

(2)

Business names.

(2)

Consumer behavior.

(2)

(2)

(2)

Produits de marque -- Commercialisation.

(2)

Produits de marque.

(2)

Qualitative research.

(2)

(2)

Senses and sensation.

(2)

Strategisch management.

(2)

Success in business -- South Africa.

(2)

Success in business.

(2)

Trademarks -- Design.

(2)

(2)

Accounting -- Problems, exercises, etc.

(1)

(1)

Advertising media planning.

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Beckham, David, 1975-

(1)

Bedrijfsbeleid.

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Case Studies.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Business names -- Management.

(1)

C# (Computer program language)

(1)

Clothing trade.

(1)

(1)

Compétitivité.

(1)

Comunicación social.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer satisfaction.

(1)

Consumers -- Psychology.

(1)

Corporate identity.

(1)

Corporate image.

(1)

Corporations -- Public relations.

(1)

Customer loyalty.

(1)

Customer relations.

(1)

Design -- Amérique du Nord.

(1)

Design industriel -- Amérique du Nord.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Sociological aspects.

(1)

(1)

Finance and Accounting.

(1)

Företagsprofiler.

(1)

(1)

Graphic arts -- Practice.

(1)

Graphic arts -- Research.

(1)

Graphic arts -- Vocational guidance.

(1)

Gunning, Siobhan

(1)

Hate crimes -- Nebraska -- Drama.

(1)

Industrial design.

(1)

Informationsmanagement.

(1)

Internet programming.

(1)

Leermiddelen (vorm)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Logos (Symbols) -- Design.

(1)

Logos (Symbols) -- Pictorial works.

(1)

Luhrmann, Baz -- Interviews.

(1)

Management information systems.

(1)

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

Marketing -- Psychological aspects.

(1)

Marknadsföring.

(1)

Marque de commerce.

(1)

Marques de commerce.

(1)

Mass media -- Social aspects.

(1)

Mass media and culture.

(1)

(1)

(1)

Medios de comunicación social y cultura.

(1)

(1)

Microsoft .NET Framework.

(1)

(1)

Motion picture producers and directors -- Australia -- Interviews.

(1)

(1)

Neuromarketing.

(1)

New business enterprises.

(1)

New products -- Management.

(1)

(1)

Onderzoeksmethoden.

(1)

Opinion publique.

(1)

Politique de l'information.

(1)

Positioning (Advertising)

(1)

(1)

Problems and exercises.

(1)

Produit de marque.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque -- Planification.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement.

(1)

Produktpolitik.

(1)

Quality of life.

(1)

Raison sociale.

(1)

Rashid, Karim, (1960- ...) -- Catalogues.

(1)

Rashid, Karim, 1960-

(1)

Rashid, Karim, 1960- -- Catalogues.

(1)

(1)

(1)

Relations publiques.

(1)

(1)

Retail trade -- Management.

(1)

Small business -- Management.

(1)

Sociaalwetenschappelijk onderzoek.

(1)

Social sciences -- Research -- Methodology.

(1)

Social sciences -- Research.

(1)

(1)

Sociology -- Research -- Methodology.

(1)

Speechly, Mandy

(1)

Stratégie de marque.

(1)

Style de vie -- Aspect économique.

(1)

Symbolism in architecture.

(1)

Teena, Brandon, 1972-1993 -- Drama.

(1)

Trademarks -- Pictorial works.

(1)

Transsexuals -- Nebraska -- Drama.

(1)

(1)

Wahrnehmungspsychologie.

(1)

Werbepsychologie.

(1)

Wettbewerbsfähigkeit.

(1)

Wettbewerbsstrategie.

(1)

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