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by 
Hodkinson, Paul, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
navigate the fast-moving field of media and communication studies. Media, Culture and Society provides an
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2. 
Cover image for Populism : an introduction
by 
Robert A. Huber
Format: 
Books
Publication Date 
2024
Excerpt: 
. • Chapters on hot topics in populism, such as populism, media and political communication, and the impact of
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by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing communications / Egan, John, 1952- author.
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by 
Percy, Larry Verfasser. (DE-588)170799492
Format: 
Books
Publication Date 
2023
Excerpt: 
Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492
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Format: 
Books
Publication Date 
2023 2018
Excerpt: 
Communication -- South Africa.
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by 
Ward, B.
Format: 
Books
Publication Date 
2023 2018
Excerpt: 
Communication -- South Africa.
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7. 
Cover image for Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and
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8. 
Cover image for Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Public relations and communications : from theory to practice / O'Donnell, Aoife, author.
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9. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
four key parts, walking the student through the foundations of brand communication, communication
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10. 
Cover image for Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
key to project success -- The project manager -- The project team -- Project communication and
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11. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Wholesaling -- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication
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12. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and
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