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49. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
Contemporary advertising / Arens, William F.
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50. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Interview sketch 3: managing media relations -- Communication media -- The press and broadcast sources
Available: Copies:
52. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising : principles & practice / Wells, William, 1926-
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53. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
54. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
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55. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
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56. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
57. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
and the media. Ch. 12. The mass media: print media. Ch. 13. The mass media: electronic media. Ch. 14
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58. 
Cover image for Advertising
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising media planning.
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by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
60. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising -- South Africa.
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