How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An investigation of brand names as product names in the South African context

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

How the Motaung family values, built a successful sports brand

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand