, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

Young adult consumers.

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.

Consumer behaviour / Blythe, Jim.

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

Commitment -- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

Consumer behavior / Hoyer, Wayne D. author.

The essentials of marketing research / Silver, Lawrence S., 1948-