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49. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation
Available: Copies:
50. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a
Available: Copies:
51. 
Cover image for Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2017
Excerpt: 
Consumer Behaviour 4e Roberts-Lombard, Mornay
Available: Copies:
by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
The impact of brand presence at music festivals a consumer perspective on what works and what
Available: Copies:
by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
The consumer decision journey of a Varsity College student the moment of truth / Orton, Lesley
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by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
Available: Copies:
by 
Taylor, Kimberley
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self
Available: Copies:
by 
De Freitas, Joao.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To what extend does brand value and equity play a role in consumer perception in the context of
Available: Copies:
by 
Botha, Carmen.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Female consumer perception towards brands that perpetuate female stereotypes and those that do not
Available: Copies:
60. 
Cover image for Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumer behavior.
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