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1. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic integrated marketing communications / Percy, Larry, author.
Available: Copies:
2. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Makhitha, K. M.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Decision making -- Handbooks, manuals, etc.
Available: Copies:
3. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
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4. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Hair, Joseph F., 1944-
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing research / Hair, Joseph F., 1944-
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5. 
Cover image for Financial aspects of marketing
Financial aspects of marketing
Financial aspects of marketing
by 
Schmidt, Ruth A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Financial aspects of marketing / Schmidt, Ruth A.
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6. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry Verfasser. (DE-588)170799492
Format: 
Books
Publication Date 
2023
Excerpt: 
Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492
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7. 
Cover image for MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
by 
KOTLER, PHILIP. KELLER, KEVIN.
Format: 
Books
Publication Date 
2022 2021
Excerpt: 
MARKETING MANAGEMENT, GLOBAL EDITION. KOTLER, PHILIP. KELLER, KEVIN.
Available: Copies:
8. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Blythe, Jim.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Principles and practice of marketing / Blythe, Jim.
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9. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing 5.0 : technology for humanity / Kotler, Philip, author.
Available: Copies:
10. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
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11. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing : readings and online resources / Richardson, Paul, 1962-
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12. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Cant, Michael
Format: 
Books
Publication Date 
2025
Excerpt: 
Marketing communication : an integrated approach / Cant, Michael
Available: Copies:
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