-- Strategy Formulation -- Strategy Execution -- Strategy Evaluation and Control -- Leading Organizational

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Chapter 8. Providing the right service -- PART 3. Implementation of the retail strategy -- Chapter 9

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

less well-known but significant, actors, strategy and tactics: the evolution of the strategy and

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and