chapters move on to applications of the concepts covered. These applications are again demonstrated through

Fundatmentals of Data -- CHAPTER 17 Hypothesis Testing: Basic Concepts and Tests of Associations -- CHAPTER 18

concepts and theories used in media studies.

Your writing coach : from concept to character, from pitch to publication everything you need to

The advertising concept book : think now, design later : a complete guide to creative ideas

The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

Put the essential concepts & techniques of digital compositing to work for you without the need of

-from understanding the basics to devising an original concept and creating successful finished designs; examples are

and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

brand building concepts to dramatically improve their strategies.

watching you -- Methods of research -- Big concepts in research : a macro view -- Research strategies and