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13. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
BUSINESS & ECONOMICS -- Marketing -- General.
Available: Copies:
14. 
Cover image for Understanding cross-cultural management
Understanding cross-cultural management
Understanding cross-cultural management
by 
Browaeys, Marie-Joëlle.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Culture and international marketing management -- Cultural diversity in organisations -- Culture And
Available: Copies:
15. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Motivation research (Marketing)
Available: Copies:
16. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
as relationship marketing, database marketing or key account management, the book is equally valuable
Available: Copies:
17. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing -- South Africa.
Available: Copies:
18. 
Cover image for Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Motivation research (Marketing)
Available: Copies:
19. 
Cover image for Fundamentals of branding
Fundamentals of branding
by 
Du Toit, Michael, editor.
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing)
Available: Copies:
21. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
22. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
23. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing) -- South Africa.
Available: Copies:
24. 
Cover image for Introduction to business management
Introduction to business management
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2013
Excerpt: 
. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
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Aaker, David A.
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Chaffey, Dave, 1963- author.
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Du Plessis, P. J. (Phillipus Jacobus), 1943-
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Duncan, Tom (Thomas R.)
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Branding (Marketing)
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