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1. 
Cover image for Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
by 
Howard, John A.
Format: 
Books
Publication Date 
1994
Excerpt: 
Howard, John A. Consumer behavior in marketing strategy.
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2. 
Cover image for Understanding consumer behavior
Understanding consumer behavior
Understanding consumer behavior
by 
Peter, J. Paul.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
Consumer behavior -- United States -- Case studies.
Available: Copies:
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Olson, Jerry C. (Jerry Corrie), 1944-
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Peter, J. Paul.
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Schiffman, Leon G.
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Hawkins, Del I.
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Kanuk, Leslie Lazar.
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Consumer behavior.
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Consumer behavior -- United States.
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