Search Results for Development strategy.

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49.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

50.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and

Available: Copies:

51.

International marketing strategy : contemporary readings

Doole, Isobel.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

International marketing strategy : contemporary readings / Doole, Isobel.

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52.

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

-- Stakeholders in the inclusive holiday system -- Tourism growth and destination development -- Other companies

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