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49. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
Marketing to moviegoers : a handbook of strategies used by major studios and independents
Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence
Available: Copies:
50. 
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité et enfants.
Available: Copies:
51. 
Cover image for The golden age of advertising : the 60s
The golden age of advertising : the 60s
The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité -- États-Unis -- Histoire -- 20e siècle.
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Heath, Robert L. (Robert Lawrence), 1941-
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Levinson, Jay Conrad.
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Acuff, Dan S., 1942-
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Advertising.
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Communication in marketing.
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Publicity.
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