"Taking a managerial perspective on the field of public relations, this book explores PR and its

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Univ Of Pennsylvania Pr,

'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico

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Cambridge Univ. Pr.,

Cambridge Univ Pr

for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global

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. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers

channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a