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49. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
-Centered -- Pt. III. Using The Challenger Program -- 13. Writing the Challenger Program: The Two-Day Off
Available: Copies:
50. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
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51. 
Cover image for Focus groups : a practical guide for applied research
Focus groups : a practical guide for applied research
by 
Krueger, Richard A.
Format: 
Books
Publication Date 
2009
Excerpt: 
listening." "Focus Groups: A Practical Guide for Applied Research, Fourth Edition, is ideal for Program
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Christie, Christina A.
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Link, Albert N.
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Mark, Melvin M.
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Evaluation research (Social action programs)
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Social sciences -- Methodology.
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Advertising.
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Communication in marketing.
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Health education -- Evaluation.
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