IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
56 Results Found Subscribe to search results
00000000IIE
Print
1. 
Cover image for Public relations : a managerial perspective
Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
"Taking a managerial perspective on the field of public relations, this book explores PR and its
Available: Copies:
2. 
Cover image for Public relations, society & culture : theoretical and empirical explorations
Public relations, society & culture : theoretical and empirical explorations
Public relations, society & culture : theoretical and empirical explorations
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico
Available: Copies:
3. 
Cover image for Cambridge English for Marketing Student's Book.
Cambridge English for Marketing Student's Book.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge Univ Pr
Available: Copies:
4. 
Cover image for Global financial integration thirty years on : from reform to crisis
Global financial integration thirty years on : from reform to crisis
Global financial integration thirty years on : from reform to crisis
by 
Underhill, Geoffrey R. D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
5. 
Cover image for Public relations cases : international perspectives
Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing
Available: Copies:
6. 
Cover image for Social science libraries : interdisciplinary collections, services, networks
Social science libraries : interdisciplinary collections, services, networks
by 
Witt, Steve W.
Format: 
Books
Publication Date 
2010
Excerpt: 
for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global
Available: Copies:
7. 
Cover image for The AMA handbook of public relations
The AMA handbook of public relations
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government
Available: Copies:
8. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
Available: Copies:
Limit Search Results
Access Level
Author
Chartered Institute of Public Relations.
(3)
Newsom, Doug.
(3)
Breakenridge, Deirdre.
(2)
DeSanto, Barbara, 1950-
(2)
Diggs-Brown, Barbara.
(2)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Public relations.
(25)
Internet marketing.
(5)
Social media.
(5)
Öffentlichkeitsarbeit.
(4)
Branding (Marketing)
(3)
Item Available
Advanced Search Location