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49. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
50. 
Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
51. 
Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed
Available: Copies:
52. 
Cover image for Emotions and consumption behaviour
Emotions and consumption behaviour
by 
Soscia, Isabella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
53. 
Cover image for Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
54. 
Cover image for Mobile influence : the new power of the consumer
Mobile influence : the new power of the consumer
Mobile influence : the new power of the consumer
by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
55. 
Cover image for The essentials of marketing research
The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior
Available: Copies:
56. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
57. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Thinking-Creating a Path of Difference -- Consumer Behavior Concepts and Difference -- Consumer
Available: Copies:
58. 
Cover image for Psychological testing and assessment : an introduction to tests and measurement
Psychological testing and assessment : an introduction to tests and measurement
by 
Cohen, Ronald Jay.
Format: 
Books
Publication Date 
2013
Excerpt: 
Quantified And Measured -- Assumption 3: Test-Related Behavior Predicts Non-Test-Related Behavior
Available: Copies:
59. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction to consumer behaviour / Joubert, Johan Pierre Retief, editor.
Available: Copies:
60. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
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