Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

-- Quality culture: changing hearts, minds, and attitudes -- Strategic management: planning and execution for

, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12

; Marketing tourism destinations -- IV. The impact of tourism. Economic impacts ; Social and cultural impacts

Getting the message across -- Getting started : planning and writing business messages -- Business

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

Movement and Music -- Lesson Planning -- Creating Lesson Plans -- Developmental Progressions -- Using a

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public