audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic

-- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences

multimedia story: how to help audiences get what they want; Text box: Andy Carvin and curating news

-- Opportunity or Problem Research -- Audience Research -- Objectives -- Impact Objectives -- Output Objectives

; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can

with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4

communication research / Klaus Bruhn Jensen -- Audiences in the round : multi-method research in factual and

seeing -- To audience studies and beyond : ethnographies of television audiences, fans and users

.Journalism and the Question of Citizenship / Toby Miller -- 37.News, Audiences and the Construction of Public

audiences, changing journalism? / Tamara Witschge -- Transparency and the ethics of new journalism / Angela

Contents note continued: pt. III Imaginative and Poetic Spaces, Readers, and Audiences -- 8.A

Reacting to reality television : performance, audience and value / Skeggs, Beverley.