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49.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

-- 2.04. Without words -- 2.05. Mixing and matching -- 2.06. Compare and contrast -- 2.07. Repetition

Available: Copies:

50.

There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

51.

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

52.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

658.8/2 S556A 2007

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53.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communications -- 2. The role of imc in the marketing process -- Part Two. Integrated marketing

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54.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

1. Introduction to advertising -- 2. Advertising's role in marketing -- 3. Advertising and society

Available: Copies:

55.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

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56.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

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57.

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

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58.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

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59.

Advertising now.print

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

<a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line

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60.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

pt. I. Getting started in marketing -- 1. A helicopter view of the marketing process -- 2. All

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