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49.

Integrated marketing communication

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

50.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

communications ; FCB matrix : Rossiter-Percy grid ; Branding ; B2b communications ; Ecommerce ; Key account

Available: Copies:

51.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Available: Copies:

52.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Available: Copies:

53.

Marketing communications : principles and practice

Kitchen, Philip J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer

Format:

Books

Publication Date

1999

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom

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54.

Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing. 2. Public Relations: The Credibility Quotient. 3. Marketing and Corporate Brand Building. 4

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55.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt

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56.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

1. Advertising Communications and Promotions -- 2. Marketing Objectives and Budget -- 3. Target

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57.

Effective communication campaigns

Rensburg, Ronel S.

Format:

Books

Publication Date

1996

Excerpt:

302.2 R421E 1996

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