IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
94 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Rhetorical and critical approaches to public relations II
Rhetorical and critical approaches to public relations II
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
LEA's communication series.
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication in marketing.
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communication perspective
Advertising and promotion : an integrated marketing communication perspective
Advertising and promotion : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communication perspective / Belch, George E
Available: Copies:
5. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Communication in marketing.
Available: Copies:
6. 
Cover image for Integrated marketing communications
Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Communication in marketing.
Available: Copies:
7. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communication in marketing.
Available: Copies:
8. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communication in marketing.
Available: Copies:
9. 
Cover image for Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Communication in marketing.
Available: Copies:
10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Communication in marketing.
Available: Copies:
11. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
12. 
Cover image for Essentials of marketing communications
Essentials of marketing communications
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2006
Excerpt: 
Communication in marketing.
Available: Copies:
Limit Search Results
Access Level
Author
Belch, George E. (George Edward), 1951-
(11)
Belch, Michael A.
(9)
Shimp, Terence A.
(8)
Baack, Donald.
(4)
Clow, Kenneth E.
(4)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Advertising.
(35)
Sales promotion.
(28)
Marketing.
(15)
Branding (Marketing)
(11)
Direct marketing.
(7)
Item Available
Advanced Search Location